Sip for Sustainability: Half Shell Vodka partners with Biophilia Center

Trees planted at E.O. Wilson will help preserve ecosystem

March 23, 2024 Half Shell Vodka
Special to 30A Food & Wine

SANTA ROSA BEACH – Half Shell Vodka‘s latest initiative, “Sip for Sustainability,” is a campaign dedicated to championing sustainability and conservation efforts in honor of Earth Day. From April 1 to April 22, every purchase of Half Shell Vodka at local, participating liquor stores and the tasting room at Distillery 98 will contribute to planting a tree with the E.O. Wilson Biophilia Center, located within the pristine Nokuse Plantation.

The E.O. Wilson Biophilia Center, nestled within a 55,000-acre nature preserve, composed of a Longleaf Pine ecosystem, is dedicated to educating students on the importance of biodiversity and promoting the restoration of ecosystems. With less than 2% of the original longleaf pine ecosystem remaining intact today, organizations like the E.O. Wilson Biophilia Center play a crucial role in preserving our local ecosystems.

Half Shell Vodka“We’re excited to partner with the E.O. Wilson Biophilia Center for ‘Sip for Sustainability,'” said Harrison Holditch, CEO and co-founder at Half Shell Vodka. “By planting trees with every bottle sold, we’re not only offering our customers premium craft spirits but also providing them with the opportunity to actively participate in preserving our environment.”

A bottle purchased from any liquor store around Santa Rosa Beach, Destin, and Panama City Beach, and helps preserve the local ecosystems this Earth Day. 

Additionally, an Earth Day Cleanup will be hosted by the Choctawhatchee Basin Alliance on Saturday, April 20 from 8 to 10 a.m., to help celebrate restoring local ecosystems.

For more information, visit