Beat The Heat With Frosé: The Hot New Wine Trend That Cools You Down
Story by Jordan Lacenski
Written while slurping a homemade Frozen Miraval Rosé cocktail
Everyone knows to chill rosés, but this is even cooler. There is a new sweet frosty beverage spreading to bars all across the country. Frosé is rosy and refreshing and it’s flooding your social media. Have you taken out your blenders yet? You guessed it…frosé is frozen rosé and you have to try it.

Rosé is growing rapidly in popularity among wine enthusiasts, from beginners toconnoisseurs, women and men. If you don’t typically drink pink, here’s a little grape guidance. The shades of rosé can range from light peach to almost red. Provence is considered the benchmark for dry rosé, made from Grenache grapes, then blended with Syrah and Cabernet Sauvignon. Producing the lightest of the shades, Provence allows us to enjoy a floral, yet fruity refreshment. Other rosés on the market include Pinot Noir rosé, Merlot rosé, Sangiovese and Syrah rosés. Tempranillo rosés kick up the spice, while White Zinfandel is rather sweet. The darkest shade lies in Montepulciano rosé, a deep ruby Italian wine with sophisticated spices and fruit.
The rise of rosé continues in the United States, especially on the coastlines.Americans are demanding premium dry rosé wines, and Florida is among the top 10 with a major crush on the blush-colored juice. On the Emerald Coast, temperatures have been in the 90’s, tempting us to keep our toes in the Gulf and consume ice cold creations.
As you’re soaking up the August sunshine, cool off with class. There are a variety of recipes available online to blend your own beach treat. Bartenders everywhere are putting their own spin on frosé, making happy hour your new main freeze, summer squeeze. Kick back and slurp this deliciously refreshing, adult slushie.
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Fix your own Frosé:
You will need:
Your favorite rosé
Lemons
Strawberries
Sugar
Water
1.Take a bottle of your favorite Rosé and then; you guessed it…freeze it. Pour the bottle into a plastic container or pan and keep in the freezer for at least six hours.
2.While your Rosé is freezing (keep in mind it is alcohol so it will not turn completely to ice), you will make your own strawberry simple syrup. Boil 1/3 cup of water and ½ cup of sugar along with eight ounces of sliced strawberries. Mix it all up and let sit for 30 minutes.
3.Strain your syrup to separate the strawberries
4.Let the syrup sit for 30 minutes to cool down
5.Get your blender ready to mix up this yummy concoction by scraping the frozen Rosé, and pouring the syrup, and 2 ½ ounces of fresh lemon juice into a blender with an additional cup of ice. (1 cup).
6.As the mixture sits, it will become the consistency of a milkshake
7.Blend one last time
8.Stick a straw in it, garnish with a strawberry, and sip
Cheers. Prost. Sláinte. Salute. Salud.
– Jordan Lacenski: Founder of BrandBoss Creative